FAGE joins with LTA as official yoghurt partner of British tennis

                                                                                                             Photo credit: Patrick Khachfe/Getty Images for The LTA

LTA, the national governing body for tennis in Britain, has announced a new partnership with leading yogurt brand FAGE, who have become the official yoghurt partner of British tennis.

FAGE’s partnership with the LTA, as well as being the official yoghurt partner for the LTA and its major events at the Lexus Birmingham Open, Lexus Nottingham Open, HSBC Championships and the Lexus Eastbourne Open, will see the brand become a lead partner of the LTA Youth programme, the LTA’s youth pathway designed to help more children enjoy the benefits of playing and staying in tennis, whatever their age, gender, ability, disability or background.

In addition to helping drive youth participation, FAGE becomes an Official Supporter of LTA Women and Girls, and a supporter of the LTA’s She Rallies programme to help drive female participation in tennis. 

To mark the start of the partnership, FAGE are giving grassroots tennis venues the chance to experience world class tennis at the 2025 HSBC Championships, with tickets being given to clubs and venues who have done exceptional work to grow junior participation. The FAGE yoghurt station will also feature at the HSBC Championships, giving spectators the chance to sample the product and a selection of toppings for themselves.

Chris Pollard, Managing Director of Commercial and Operations at the LTA, said, “FAGE’s commitment to promoting a healthy lifestyle makes them the perfect partner to support our LTA Youth and Women & Girls programmes. We’re delighted to welcome them as the LTA’s Official Yoghurt Partner and look forward to working together to continue to grow kids’ tennis in Britain and get more women and girls playing the sport more often.”

ABOUT THE LTA: 

The LTA is the National Governing Body of tennis and padel in Great Britain, governing and growing the sport from grassroots participation through to the professional game. Our vision is to open up tennis and padel, harnessing them and working with schools, volunteers, coaches and venues across the whole country to transform communities. We also represent the interests of over 2,000,000 Members, playing on more than 23,000 courts. The LTA runs and supports a network of 11,500 approved tournaments for players of all ages, the main cornerstones of which are the LTA’s premier grass-court tennis events at The Queen’s Club, Nottingham and Eastbourne, leading up to The Championships, Wimbledon. For further information about the LTA and tennis and padel in Britain, visit www.lta.org.uk or follow us on X, Instagram, Facebook, Tik Tok, and LinkedIn